gimmick NOUN a trick or device intended to attract attention rather than fulfil a useful purpose.
DERIVATIVES gimmickry noun gimmicky adjective.
ORIGIN originally in sense «piece of magicians' apparatus»: of unknown origin.

English terms dictionary. 2015.

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  • gimmicky — 1948, from GIMMICK (Cf. gimmick) + Y (Cf. y) (2) …   Etymology dictionary

  • gimmicky — gimmick gim‧mick [ˈgɪmɪk] noun [countable] disapproving a trick or object that makes you notice a product and want to buy it: • It would be foolish to dismiss the videophone as nothing more than a gimmick. gimmicky adjective : • a gimmicky new… …   Financial and business terms

  • gimmicky — [[t]gɪ̱mɪki[/t]] ADJ GRADED (disapproval) If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity. [INFORMAL] The campaign was gimmicky, but… …   English dictionary

  • gimmicky — adjective a) Resembling, or characteristic of a gimmick. b) Containing gimmicks. Note: Gimmicky is used in proverbial slang and is not an actual word compliment …   Wiktionary

  • gimmicky — mə̇kē, ki adjective : having or being like a gimmick a gimmicky side to stereo recordings deliberately souped up and distorted Roland Gelatt …   Useful english dictionary

  • gimmicky — adjective see gimmick I …   New Collegiate Dictionary

  • gimmicky — See gimmick. * * * …   Universalium

  • gimmicky — adj. using gimmicks, employing gimmicks; designed to attract consumer attention …   English contemporary dictionary

  • gimmicky — adj contrived, devised, faked, false, Sl. hokey; commercial, plastic, Sl. mickey mouse, artificial; tricky, wily, shifty, deceitful, deceptive …   A Note on the Style of the synonym finder

  • gimmicky — gim·micky …   English syllables

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